There's a pretty good interview of Photographer Patrick O'Dell (Epicly Later'd) over at www.jenkemmag.com
Photo: Kynan Tait
"It’s pretty much a lot of marketing?
The act of skateboarding not at all but the act of being a pro skater is. Because you are paid out of that marketing budget and everything, it’s like you are there to help the company sell stuff. I don’t know sometimes I think of professional skateboarding, as stupid as it sounds almost like comic book heroes or something..."